Site stand-off: How Topshop, Zara and Next handle on-site search

Search, Site stand-off, User experience, User journey

It is crucial that users can quickly and conveniently navigate around a site whether that be through the main navigational menu or through the on-site search. It may seem obvious that having a great on-site search not only leads to a better user experience but also to more sales, yet it has become increasingly apparent by analysing the user experience of several websites through our Site spotlight feature that many businesses aren’t using their on-site search to its full potential.

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Say no to carousels

User experience, User journey, Web design, Web development

Some people refer to them as sliders, some people call them carousels, and others say rotational banners. Either way, they are a user experience nightmare! For a long time it was a trend for websites to contain carousels and they’d pop up everywhere. Clients would demand them for their websites because they’ve seen them on their competitors’ websites and think of them as a good design feature. Young designers would jump into wireframes and add carousels as a default without really questioning what content would be displayed or what their goals were for the hero area. And departments in companies would put pressure on their designers to add their product on the home page so they’d compromise with a carousel.

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