Site stand-off: How Topshop, Zara and Next handle on-site search

Search, Site stand-off, User experience, User journey

It is crucial that users can quickly and conveniently navigate around a site whether that be through the main navigational menu or through the on-site search. It may seem obvious that having a great on-site search not only leads to a better user experience but also to more sales, yet it has become increasingly apparent by analysing the user experience of several websites through our Site spotlight feature that many businesses aren’t using their on-site search to its full potential.

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