How to improve your UX to save your users’ time

User experience, User journey, Web development

Time is a precious commodity and there’s nothing more frustrating to a user than a website which doesn’t value it. Yet, we often see websites employ bad design techniques as they cut corners to meet strict deadlines and stay on tight budgets. These shortcuts might save their developers’ time, but it’s at the expense of their users and the overall user experience.

Let’s look at some common problem areas to see how to improve your UX to save your users’ time.

Improve loading times

Almost half of users leave if the site takes longer than 3 seconds to load so optimising a website’s performance is critical. Making websites faster takes time and effort to get right and requires everything from image optimization to minimising JavaScript files. Yet, with the popularity of high-speed broadband, developers become lazy and this process is often overlooked. Improving loading times can keep users on your site and save them precious seconds.

Stop using Captcha forms

Captcha forms require the user to take action to prove they’re human. It’s often the case that Captchas ask users to recall barely legible letters of numbers, which can sometimes take multiple attempts to get right. Google has somewhat addressed this problem by simplifying the form to a simple checkbox, but this still requires users’ input and time.

How to improve your UX to save your users' time - Ticket Master Captcha form

The solution is to use the Honeypot method to include a hidden input box. This requires no action from users and doesn’t interfere with the user experience.

Don’t make the user think

One of the best pieces of advice for any UX web designer is don’t make the user think as the user journey and any required actions should be intuitive and easy to follow. That said, far too many websites offer a clutter home page and a muddled user journey. Even worse, sometimes links are broken, the ecommerce functionality fails, or key accessibility features are overlooked in the interest of saving time developing and testing for a quick launch.

We’ve seen how Forever 21’s user experience suffers by not following accessibility standards, and wasting users’ time with a messy ecommerce process.

How to improve your UX to save your users' time - Forever 21

It’s essential that the appropriate time and budget are set aside for testing and refining the user journey. Making your website user-friendly not only makes it joyful to visit but will also directly increase conversion rates.

Use intuitive form options

Forms can be a user experience nightmare as users are asked to actively input a lot of personal data which can be time-consuming and intrusive. If you ask for users’ details only require the essentials and make any repetitive tasks super easy to complete. Country pickers, for example, can be redesigned to include the most popular responses near the top or even filling it in automatically for the user based on logical assumptions.

Similarly, inline form validation can be implemented to give immediate feedback, preventing the form from submitted first, and save the users those all important valuable seconds.

How to improve your UX to save your users' time - Unico user experience web design

We refined the user experience for Unico to streamline their online reservations. Logical defaults displayed as standard so the form returned a user’s likely inputs based on the time and day they landed on the page. This kept a user’s input and time spent filling out the form as minimal as possible.

In Conclusion…

Allocating extra time, budget and resources to improve your UX to save your users’ time is undoubtedly beneficial. Even if you focus on different elements of your site first to improve the overall user experience bit by bit, your users will thank you for it!

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