Website UX analysis
We conducted a thorough UX audit across Sparkle’s entire website, looking at what barriers to purchase a user comes across, what’s missing, and ways to improve the user experience.
One of the main things we found with the home page was a lack of call to actions, no core messaging, misaligned imagery and no clear direction for user’s to take.
We found that the product pages could greatly benefit from more detailed imagery, customer reviews and social media integration, and a clearer selection process.
We also discovered that the complex checkout was confusing users, with many dropping out of the journey at various points and instead preferring to call the store and order over the phone. We found ways to remove unnecessary steps, shorten forms to only include key fields, and provide users with answers to their questions so they wouldn’t have to call the store.