We explored Unico's competitors as well as the overall market to get an understanding of the typical user journeys and user experiences that were already online. User testing was then carried out to determine which elements worked well, and which just created frustration, confusion and ultimately hindered the end goal.
Wireframes were used to determine the content hierarchy and how the website would change when viewed on different devices. Careful consideration was given to how the user experience would flow across different screen sizes.
We created an interactive prototype in order to conduct further user testing on our website designs. This enabled us to make tweaks and edits based on how users were interacting with the site before we came to our final solution.
Our detailed process and thorough user research helped us to design a website that would be truly enjoyable, useful and engaging to visit.