Web design predictions for 2015

User experience, Web design, Web development

The web industry is an exciting one to be in as it is forever growing, adapting and taking unexpected turns. 2014 has been a big year for web design and no doubt 2015 has a lot to offer. Let’s jump right in and share our predictions for the upcoming year.

Full screen video backgrounds
Thankfully, more companies are seeing the error of their ways and we are seeing fewer sites boasting carousels in their hero area. There are so many reasons why rotational banners are a user experience nightmare and in recent times we’ve seen lots of websites adopt a static full screen background image in their place. Whilst this trend will continue to grow it will be developed and full screen background videos will be displayed in the hero area. And why shouldn’t they? Video can be a great tool to engage users and express far more than often can be in a static image.

CSS3 web animations
CSS3 has given us a lot to play with and it means we no longer have to rely on Javascript libraries, or even worse Flash clips, to add some meaningful animations to our website designs. CSS3 has made it easy and quick to add in playful animations on all sorts of elements whether it be on call to actions or on illustrations which can add character, context and personality to a website and can leave a lasting impression of their users. One trend that is emerging is the use of animation on what would otherwise have been static infographics which presents the information in a digestible, engaging way.

A stronger focus on the customer experience
For years many e-commerce websites have underestimated the value of a great user experience and thought it was enough to merely have an online presence, regardless of how strong or engaging it was. 2015 will be the year where we will see large companies invest huge sums of money into perfecting their online channels, listening to their users, and improving their user journeys from search right through to the checkout. There is really no excuse why a user has to suffer through a poorly designed website, particularly when it is easy for them to take their custom to a competitor’s website. Which leads onto…

Seamless transitions across devices
It is no longer good enough to just have a responsive website. Now there are countless devices, from desktops and laptops through to smart TVs and next generation consoles where users will expect a seamless experience. Companies will be expected to ensure their website responds to various screen sizes without a hindrance meaning adaptive and flexible font sizes, images and interface. For a truly great user experience across devices we could see companies embrace each one’s benefits, such as enabling 3d images on smart TVs and voice controlled search on a mobile.

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